Rising Strong

PROJECT

Wellness guru Chelsea Muro was in the middle of a growth spurt in her coaching business when she came to me for a rebrand. She had outgrown her current role as a BirthF!T coach, and realized it was time to branch out. We set out to develop a brand identity that evoked all the values central to Chelsea’s coaching philosophy: strength, inner radiance, and empowerment.

ROLE

Brand Identity
Brand Naming
Iconography
Print Collateral
Copywriting
Art Direction

Brand Icon

Representing hope, radiance, empowerment, and quiet moments of resilience, Rising Strong’s sunrise icon is the central piece of the brand identity.

LOGO SYSTEM

A full system of alternate logos and submarks were designed to be adaptable for every anticipated use - social media avatars, website headers, business cards, and marketing collateral.